Quick and Easier Ways to Increase Your Sales | The Psychology of Selling by Brian Tracy

Some people are just natural at sales. They just come with a natural level of confidence, communication, and persuasion skills. The Psychology of Selling is a renowned book written by famous sales expert Brian Tracy. It provides tips, tactics, strategies, and procedures that will assist salespeople close deals more quickly and easily than before. For salespeople in all fields, it is essential to read, and we have a detailed overview right here. Chapter 1: The Inner Game of Selling In the first chapter of his book, Tracy explains the value of salespeople and how they may reach the top 20% of salespeople in any field. The Pareto Principle or the 80/20 Rule in Sales states that “the top 20% of salespeople make 80% of the money. 20% of the money is made by the bottom 80%. According to him, businesses are the only ones in our society that actually create money, and salespeople are every business’s most important asset. Tracy continues, “Without sales, the biggest and most sophisticated ...