What Made TikTok So Popular | TikTok's Extraordinary Journey

-
TikTok case study, TikTok story, TikTok App, TikTok marketing strategy


Social media primarily serve as a platform for users to promote their brands and talents. Since then, social media has expanded beyond simply being a platform for entertainment.

TikTok doesn’t need any introduction. TikTok has successfully established its presence and grown to be one of the most well-known apps available in a market where hundreds of social media platforms are competing for market share.

The social media platform TikTok is based in Beijing, China allows users to share short videos. The platform is owned by the tech company ByteDance and is called “Douyin” in its native China where it was originally created.

You can read more about TikTok’s growth and revenue methods here in the case study.

As Instagram has become associated with photos and Twitter with short messages, TikTok has thrived in overtaking existing platforms for video creation and sharing. The app is most famous for its dance and lip-syncs videos, in which users perform choreographed dances while lip-syncing to sections from movies and television series. TikTok is a mostly free application that allows users to create and share videos using the app’s library of sounds, music, and video clips. This differs from YouTube, where content creators must invest heavily in equipment to generate high-quality content.

To read more, go here…


Features of TikTok

The features TikTok offers its customers are many.

  • Users may create short videos with a duration of 3 seconds, 15 seconds, 60 seconds, or 10 minutes (Recently announced).
  • Videos can be made in fast-forward and slow-motion, with a variety of filters, and hashtags.
  • With a counter video or a “duet” on the same video, viewers can “respond” to the video.
  • Videos can be made with lip-syncing and background music.
  • The user’s Tik-Tok account and other social media accounts both allow sharing of the video.

Barriers to TikTok’s Growth

Numerous problems have affected Tik Tok both locally and internationally.

  1. TikTok was forbidden from posting sexual movies in Indonesia. As a result, TikTok had to employ workers to check the videos clipped by the users before uploading them. Later, TikTok’s ban was lifted.
  2. Because of its sexually explicit content, cyberbullying, and deep fake, TikTok was also banned in India.
  3. The Chinese government protested this app’s Chinese version, Douyin, for posting inappropriate content such as videos showing adolescent pregnancies.
  4. Due to similar reasons, TikTok has to prohibit homosexuality-related content even in nations where it is permitted.
  5. Additionally, content about world leaders including Mahatma Gandhi, Donald Trump, Vladimir Putin, and Barack Obama was prohibited.

TikTok case study, TikTok story, TikTok App, TikTok marketing strategy

Growth and Expansion of TikTok

TikTok has proven to be one of the most popular apps in its segment. As TikTok gained fame, including that of celebrities, it began to grow quickly and with tremendous success.

For $1 billion, ByteDance purchased Musical.ly in November 2017. At the time, Musical.ly, another Chinese company, was TikTok’s main rival. An app called Musical.ly is similar to TikTok in terms of functionalities. To eliminate competition in the market, TikTok has likewise acquired businesses that produce similar products.

TikTok has overtaken other free apps in the early months of 2018 in several countries, including China and the US. With 130 million of those downloads coming from the United States alone, the app has received two billion downloads worldwide.

Revenue of Tik-Tok, go here…


Allowing for virality

TikTok actually featured a distinct section for you to simply discover new content outside of the people you follow, whereas using hashtags was the only way to get popular on platforms like Instagram and Twitter. A similar feature to the rarely-used Explore section on Instagram. Therefore, those who created material may reach a wider audience. greater reach than any other platform could provide.


An excellent AI filtering

Other platforms have implemented AI, but the TikTok algorithm has consistently received praise for its curatorial ability. In order to choose the next video for you, the exploring section took into consideration your view time on a certain item, your reaction to it, whether you saved or shared it, and many other criteria. Although it is hard to tell exactly how it accomplishes this, the outcome has been amazing.


Lessons from Tiktok’s Success Journey…


You can read more case studies on https://suntechit.com.au/

Follow us on Instagram | Linkedin | Facebook | Twitter

Comments

Post a Comment

Popular posts from this blog

BeReal App: Will It Beat Instagram?

-
Image
  BeReal is a startup that is making waves in the tech industry. Alexis Barreyat, a former GoPro employee, and Kevin Perreau launched the app BeReal in 2020. BeReal is a social media app that emphasized authenticity and life, allowing users a two-minute window each day to post unfiltered, raw, and candid views of their everyday lives. Since its launch, the app has developed a little but devoted fan base, and many users like the vibe it offers due to its being unfiltered and real. After a few years of very little publicity, it quickly became well-known at the start and middle of 2022. The following are 4 key features BeReal’s content: Go here… How does BeReal work? Compared to other social media platforms, BeReal is quite unique. The app allows users to post once per day, which differs from what happens on other social media. It all starts when users receive a notification. At that moment, users only have a couple of minutes to post a picture of themselves. It asks users to create a pos
Read more

Impact of Short Videos on Marketing

-
Image
  The short video has emerged as the new Internet staple because of its fast production, high level of entertainment, and simplicity of sharing. High-quality video content is more crucial than ever for businesses to thrive in digital marketplaces. Primarily TikTok, Instagram Reels, and YouTube shorts have dominated the field of social media advertising. Research conducted by Wistia in 2016 highlights some notable video engagement statistics including: Videos of 2 minutes or less are excellent engagement boosters. Between minutes 2 and 3, there is frequently a noticeable decline in engagement. In lengthier content, the 6 to the 12-minute window is a golden opportunity to further interact with your audience. Engagement levels will probably start to decline as your video content reaches the 12th minute and continue to do so until the very end. However, it’s important to note that this research does not support the view that all of your videos must be below 120 seconds in duration. Short
Read more

Tech Trends that are Changing the Way We Work

-
Image
  The rapid pace of technological advancement and new innovations will have a favorable impact on all aspects of work, including workers and the workplace. The new technological layer will change business operations, customer interactions, how work is done, what products & services enterprises offer, and how they produce and distribute them. Modification of the content of the work AI will change the fundamental nature of our employment, assisting doctors in making diagnoses and assisting all types of workers in making decisions. In the workplace, robots will collaborate with people in positions like reception, hospitality, cleaning, and security. Adjustments to workplaces The workstation of the future might simply have a screen, and all computing tasks will be handled by mobile devices, which would access information, programs, and functionality in the cloud. Modifications to the talents we’ll require To keep workers and employers during an outbreak, upskilling will be vital, and n
Read more