The Incredible Journey of Quora

Quora case study
Quora is the place where questions get answers. This website enables people to ask questions about the unknown and answer questions they are educated about. By bringing people with diverse viewpoints together for them to better understand one another, Quora connects those with the knowledge to those who need it. It also gives everyone the opportunity to share their knowledge with the rest of the world.

Why Quora?

One of the most reputable and trustworthy platforms for brand promotion and driving traffic to online businesses is Quora. A few very important uses for it are as follows:

  • Get insights into your industry topics
  • Identify millions of users who are willing to know more about your business.
  • Talk about the topics you know about. The appreciation will come without a doubt.

What to do on Quora

This Q&A platform can be used for more than just answering:

  • Read the questions and answers in your chosen field of interest.
  • Vote for interesting responses.
  • Users with similar interests can be contacted privately.
  • Ask your friends and other Quora users to respond to a question.
  • Check the statistics for newly added questions, posts, and queries.

Quora for Businesses

Quora helps businesses in increasing their customer base and customer trust. You can accomplish this by following people who are influential in your field. On Quora, you can find:

  • Communities
  • Quality Content
  • Possibility of actively participating in communities
  • Brand consistency is derived from customers who return frequently.

Quora Blogging

The search bar allows you to type in a topic and see the questions people are asking about it. This enables market research to keep a close watch on what’s popular and what customers are expecting. It is an excellent site to research blog topics and maintain track of rival blogs.

Advantages of Quora Blogging

  • To reach more users, add relevant tags to articles or entire blogs.
  • Add insightful answers to the blog posts.
  • View your blog post viewers just below the post.
  • By receiving comments and votes from followers and other Quora users, you can grow your audience list on Quora and other platforms that are connected to it.
  • Obtain honest feedback from users who are genuinely reading your material and finding your products and services useful.

SWOT Analysis of Quora

SWOT analysis is a useful method for developing business strategies for both startup and established companies. The competitive position of a corporation is evaluated using this streamlined process. The corporation can develop effective and efficient business plans with the help of a SWOT analysis of Quora.

Strengths of Quora

  • People Friendly Platform
  • Strong User Base

Weaknesses of Quora

  • Non-profit oriented
  • Duplication of Questions & Answers

Opportunities for Quora

  • Repetition of questions and answers
  • Grow with Businesses

Threats to Quora

  • Irrelevant Lawsuits
  • Intense competitors


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Advantages of Quora

  • Can be used for connections, identities, and recognition.
  • By asking questions, helps users in finding people from related businesses
  • Reveals what people are saying about your industry of business.
  • Spam is not allowed on Quora.

Limitations of Quora

  • It provides a simple layout for both your profile and blog content. It doesn’t provide nearly enough assistance to make our blog post look more visually appealing.
  • It restricts scheduled posts.
  • Quora requires registration before you can browse the site anonymously, which is annoying for users who prefer not to sign up instantly.

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