10 Mobile Marketing Case Studies

Any marketing strategy that uses mobile devices, such as smartphones and tablets, to advertise products or services is known as mobile marketing. Each company that wishes to remain competitive in today’s market requires to take maximum use of rending mobile marketing strategies. 01. Domino’s Pizza - Piece of the Pie Rewards Source: Domino’s Domino’s launched its Piece of the Pie Reward program ahead of the Super Bowl in 2019. The program allowed customers to earn points by scanning their pizzas using the Domino’s app. There were 10 points for every pizza purchased, and there were additional points for other Domino’s product purchases. Users just needed to earn 60 points in order to receive a free medium two-topping Domino’s pizza. The success of this program hinged upon one universal truth: Everyone likes free stuff, especially if it’s pizza. Domino’s offers apps for ordering pizza, both online and via mobile app or dedicated Apple Watch app. These apps increased sales...