10 Mobile Marketing Case Studies

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Mobile Marketing Case Studies

Any marketing strategy that uses mobile devices, such as smartphones and tablets, to advertise products or services is known as mobile marketing. Each company that wishes to remain competitive in today’s market requires to take maximum use of rending mobile marketing strategies.


01. Domino’s Pizza - Piece of the Pie Rewards

Mobile Marketing Case Studies
Source: Domino’s

Domino’s launched its Piece of the Pie Reward program ahead of the Super Bowl in 2019. The program allowed customers to earn points by scanning their pizzas using the Domino’s app. There were 10 points for every pizza purchased, and there were additional points for other Domino’s product purchases.

Users just needed to earn 60 points in order to receive a free medium two-topping Domino’s pizza. The success of this program hinged upon one universal truth: Everyone likes free stuff, especially if it’s pizza. Domino’s offers apps for ordering pizza, both online and via mobile app or dedicated Apple Watch app. These apps increased sales by 19%.

Hence, if you’re launching a mobile marketing strategy, keep in mind to provide your clients with what they truly desire. Due to the fact that many people prefer to purchase pizza without talking to a person, Domino’s app became popular.


02. Ford - SMS text marketing campaign

Mobile Marketing Case Studies
Source: Tatango


Ford Motor Company ran an SMS (text message) marketing campaign in 2011 that had a remarkable conversion rate of 15.4%.

Newspapers carried a call-to-action asking readers to submit an SMS to obtain additional details about available auto loan choices. The next step was to invite respondents to text a nearby dealer their complete name, the vehicle model they were interested in, and their zip code.

Users were required to complete the process because if they didn’t, they would continue to get reminder texts until they submitted their information. This campaign was successful because Ford cut the entrance barrier so low for this campaign: What could be simpler than sending a single text message?

Be strategic if you decide to use SMS, though. If you handle it poorly, you risk annoying your potential client, which will have the opposite impact of what you want. Make sure there is a simple and obvious option for people to opt out.


03. Uniqlo - Check-In Chance campaign

Mobile Marketing Case Studies
Source: Uniqlo

In 2011, the Japanese apparel retailer Uniqlo started its annual sale and advertised it on Facebook. Customers were encouraged to “check in” on Facebook at any of Tokyo’s 62 Uniqlo locations during the sale and enter into a prize draw to win a 100 yen coupon. For the young target audience at that time, Facebook was the most popular social media platform.

The campaign generated 202,479 check-ins, 10,000 likes, and record-breaking store footfall. Around 10 billion Japanese yen (almost $93,000) worth of clothing was sold by Uniqlo in only three days. The lesson is to make things straightforward and provide rewards that motivate customers to take action.


04. Burger King - Burn That Ad

Mobile Marketing Case Studies
Source: Burger King

The use of augmented reality (AR) in marketing efforts has enormous potential. Fast-food chain Burger King used AR to great effect in its Burn That Ad campaign.

This is one of the very few cutting-edge mobile marketing initiatives that also incorporate aspects of augmented reality (AR), expanding the potential of mobile marketing.

To increase engagement and inspire customers to visit Burger King restaurants, this campaign made use of AR and brand familiarity. It was also used to introduce new customers to Burger King’s online ordering system, making it a profitable and effective campaign.


05. Starbucks - Shake to Pay

Mobile Marketing Case Studies
Source: Starbucks

Starbucks introduced a digital tipping feature called “Shake to Pay.” With this feature, users can simply shake their phones to view a barcode. After that, baristas may use mobile payment to take the tip by scanning this barcode.

Starbucks adopted a rewarding strategy to encourage its consumers, providing them with a Gold Status when they earned 30 stars in a year and a free beverage or food item for every 12 stars they earned.

Key takeaway…


06. L’Oreal

Mobile Marketing Case Studies
Source: L’Oreal
]

L’Oreal brings a whole fresh perspective to the table. As a well-renowned brand that keeps up current with technological advances, now makes use of augmented reality to provide its female target audience with a first-hand experience with its products.


07. IKEA

Mobile Marketing Case Studies
Source: ikea

IKEA has an unbeatable ability to innovate among furniture brands. The company is renowned for being one of the first to incorporate augmented reality (AR) into mobile marketing campaigns shaping the future of mobile marketing to be the future of seamless device integration.


08. Coca Cola - Happy Flag campaign

Mobile Marketing Case Studies
Source: Coca-cola

The Coca-Cola “Happy Flag” campaign, which was one of the major sponsors of the 2014 FIFA World Cup, was launched with a digital and mobile-optimized campaign that was aimed at more than 170 global markets. The campaign was mobile-friendly, allowing people to register through popular mobile apps and SMS. Coca-Cola also made use of a mobile-specific site to provide the best user experience on a variety of devices.


09. KFC - Mobile location technology

Mobile Marketing Case Studies
Source: marcommnews

KFC launched a campaign using mobile location technology to drive foot traffic to their outlets. They discovered that busy parents with families were the demographic most responsive to location-based marketing.

You can reach the right audience at the right moment with the aid of precise location targeting. Reaching out to your most receptive customers where they are most inclined to interact with your brand can be rewarding.


10. Amazon - The smart keyword optimization strategy

Mobile Marketing Case Studies
Source: Amazon

Due to changes in Google Play store policies, Amazon’s app had to be rebranded after it was removed from the store.

Its success was mostly due to keyword optimization, as they found great success by including the term “shopping” in the app’s name. They only got 2.12% of the traffic before adding the keyword. But after adding it, it increased to 9.88% of global traffic, almost four times more than before.

Read more: 10 Mobile Marketing Case Studies…


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