Impact of Short Videos on Marketing

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Short Videos on Marketing

The short video has emerged as the new Internet staple because of its fast production, high level of entertainment, and simplicity of sharing. High-quality video content is more crucial than ever for businesses to thrive in digital marketplaces. Primarily TikTok, Instagram Reels, and YouTube shorts have dominated the field of social media advertising.

Research conducted by Wistia in 2016 highlights some notable video engagement statistics including:

  • Videos of 2 minutes or less are excellent engagement boosters.
  • Between minutes 2 and 3, there is frequently a noticeable decline in engagement.
  • In lengthier content, the 6 to the 12-minute window is a golden opportunity to further interact with your audience.
  • Engagement levels will probably start to decline as your video content reaches the 12th minute and continue to do so until the very end.

However, it’s important to note that this research does not support the view that all of your videos must be below 120 seconds in duration.

Short Video Content

Short video content is more likely to retain viewers’ attention for longer than ten seconds and often achieves higher engagement rates than its long-form counterpart. This is due to the fact that attention spans and perception are not continuous events, but rather “pulse” on and off. Short video content can be used to emphasize a specific topic, storyline, or news item relevant to your brand, condense a webpage into a short piece of engaging content, and create an original commercial. 

It can also be used as a teaser trailer to promote long-form content. Relatively short teasers can persuade viewers that their material is worthwhile and won’t let them down.


 Benefits of making short videos for your company

  • Short content is easy to make and requires less time and resources.
  • Create high-quality video with fast turnaround times.
  • Short videos are more effective in reaching and engaging audiences.
  • The quick clip has a large shareability.
  • Mobile video viewers share their visual experience with others, helping businesses expand their audience.

Drawbacks of short video content

  • Short videos are not suitable for every topic or style.
  • Creativity is essential for creating informative and captivating video content.
  • It is important to create memorable experiences with short videos.

Long-form Video Content

Video content should be used in a variety of ways to achieve marketing objectives, boost conversion rates, and move the business forward. It is important to consider the goals of the video content strategy when deciding how long it should be.

Long-form video content is excellent for: go here…


TikTok has always led the short video sector

TikTok

What made it so popular? You can go through the whole case study we published on our blog about TikTok.

TikTok has over 1 billion active users, and its 15-second videos are the only thing keeping it alive. Short videos are popular due to people being short on time and opening apps like Instagram and TikTok.


Leverage the Instagram reels to promote your brand

Instagram reels

Instagram Reels is a great way to draw in customers by targeting the right individuals, giving them relevant information, and showcasing your brand or product.

  • Create educational content
  • Set new trends. Use popular music and trending hashtags.
  • Provide short videos with tips and techniques
  • On your reels, highlight the specific features of your products or services.

The Impact of Youtube Shorts

Youtube Shorts

YouTube Shorts, a feature recently released, enables creators to interact with their audience in under 60 seconds. It also offers “YouTube TrueView,” which enables marketers to promote long or short videos, some of which may be skipped after five seconds. Short videos are increasingly being watched on YouTube, and marketers need to keep an eye on how they are performing and how they could increase awareness and conversion. Short videos offer discoverability, attractive add-on, and the opportunity to improve brand awareness and showcase the human side of businesses.

To read the in detailed explanation, visit here…


You can read more case studies on https://suntechit.com.au/

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