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Why Design Matters: Conversations with the World's Most Creative People by Debbie Millman

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  Debbie Millman’s Why Design Matters (2022) is a collection of interviews from her legendary podcast of the same name. It compiles information from more than 50 interviews conducted over a 15-year period, outlining the importance of design and demonstrating how design principles apply to all forms of creativity. Millman also creates art and has worked on high-profile campaigns for clients. She has been presenting and conducting interviews with creative people for her Design Matters podcast since 2005. Design is a strong tool for communication Milton Glaser is a graphic design legend who cofounded New York magazine and has written a piece titled “12 Steps on the Designer’s Road to Hell.” Glaser views every choice as either a step towards or away from hell, and believes that design should have a social purpose. Steven Heller agrees, saying that designers should use their skills and resources to make a difference and influence the public for the better. The importance of persistence ...
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How Popular Apps Got Their First 1000 Users

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  Getting the first 1000 users for a new app can be challneging, especially in today’s competitive market. Yet, a lot of popular apps have found ways to achieve this milestone. Depending on the app and its target market, there are many different ways that well-known apps acquired their first 1000 users. Here are some general tactics that have been used successfully by many apps: Word of mouth Social media Influencers App/play store optimization Email marketing Content marketing Paid advertising Many apps seem to be overnight successes, but the truth is usually far different! Twitter Twitter started as Jack Dorsey’s side project and quickly grew through word-of-mouth, allowing people to stay up-to-date with their friends. Airbnb Airbnb was created by Brian, Nathan, and Joe, who saw a demand for accommodation and launched a PR campaign. Early listings required airbeds, but this was discarded. Dropbox Dropbox started with a beta waiting list and a landing page to attract users, then c...
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Impact of Short Videos on Marketing

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  The short video has emerged as the new Internet staple because of its fast production, high level of entertainment, and simplicity of sharing. High-quality video content is more crucial than ever for businesses to thrive in digital marketplaces. Primarily TikTok, Instagram Reels, and YouTube shorts have dominated the field of social media advertising. Research conducted by Wistia in 2016 highlights some notable video engagement statistics including: Videos of 2 minutes or less are excellent engagement boosters. Between minutes 2 and 3, there is frequently a noticeable decline in engagement. In lengthier content, the 6 to the 12-minute window is a golden opportunity to further interact with your audience. Engagement levels will probably start to decline as your video content reaches the 12th minute and continue to do so until the very end. However, it’s important to note that this research does not support the view that all of your videos must be below 120 seconds in duration. Sh...
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How ChatGPT's Performance Will Be Improved With GPT-4

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ChatGPT is an artificial intelligence chatbot developed by OpenAI and launched in November of 2022. It is built on top of OpenAI’s GPT-3.5 and GPT-4 families of large language models and can process more than 25,000 words of text, making it suitable for tasks like creating long-form content, having lengthy conversations, and conducting document searches and analyses.  It is expected to be the most powerful language model to exist, with the ability to handle larger data quantities and do complicated tasks more quickly. It can also understand the context and human language, making it an excellent tool for companies to enhance client satisfaction, automate customer service, and develop virtual assistants. OpenAI’s safety measures took six months to develop, and the system was trained using user feedback. Those who have ChatGPT Plus subscriptions can now access the system. How GPT-4 is better than GPT-3.5 Improved understanding of the language GPT-4 has improved language comp...
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Web App Dev for Financial Services Provider

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  Welcome to another story of a successful project done by the SuntechIT remote software development team. We have shared our previous success stories on our website www.suntechit.com.au . Today, we’ll discuss how we successfully handled the implementation of a website for a financial service provider in Australia. The client of this story is the well-known Super Wiser . Super Wiser is based in Australia and offers online superannuation advice and service at an affordable price. Their web tool compares current super against Australia’s most popular super funds and identifies a better setup for people. In their feedback feed, Super Wiser has left encouraging feedback about the SuntechIT remote team’s work. “SuntechIT has completed the assigned tasks earlier than scheduled, enabling the client to focus on the next flow. Their team is reliable, flexible, caring, and genuine in supporting the client. They train their staff to ensure they have the right skill sets needed for the project...
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Pros and Cons of Different Cloud Computing Platforms

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  Cloud computing has taken over the IT industry, allowing people to store files, documents, images, and other media securely online. It has significant benefits over traditional storage, making data accessible to everyone while ensuring security. Organizations are moving their IT infrastructure to the public cloud, private cloud, or hybrid cloud, with the best features of both public and private cloud. What Is Cloud Computing? Cloud computing is a network of remotely accessible servers hosted on the internet, allowing businesses to manage data “in the cloud” instead of on a local server. It’s a shared space in which devices in the network can access data from anywhere. Advantages of Cloud Computing No Infrastructure costs Cloud computing allows businesses to reduce operational costs by up to 35% annually due to the pay-as-you-go nature and the responsibility of the cloud provider for infrastructure maintenance. Save space Cloud computing can reduce the need for equipment expansion...
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Difficult Conversations: How to Discuss What Matters Most by Douglas Stone

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  Welcome to another episode of our QuickBooks series. Today, we are going to have to look into the “Difficult Conversation”. What is this “Difficult Conversation”? Today we are gonna outline the overview of Douglas Stone’s well-known book “Difficult Conversation”. By the name itself, you can get an idea about what is inside this book. This masterpiece has provided the methods and processes for handling challenging conversations in a manner that encourages understanding and effective problem-solving. Three Types of Conversation As mentioned in the book, each difficult conversation is accompanied by three other conversations. After evaluating hundreds of conversations, the authors came upon this concept. Noticeably, they also discovered that people can make tough conversations more fruitful if they can understand the structure of those conversations. Let’s look into each of these 3 types of conversations. Type 1 — The What Happened Conversation These conversations relate to disagree...
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